- Posts tagged TED
- Explore TED on posterous
WTF is magic?
Minus my brief love affair with David Copperfield's magic mojo in the 80's, I've never been a fan of magic. To me, most magicians are clones of each other. You see one, you've seen them all. Then there's David Blaine. Admittedly, I got caught up with the Blaine phenomenon in the beginning, then hated on him later on. Mostly because I didn't think what he did was magic, I thought they were PR stunts. But after watching his TED piece (below), I see now that I hated on him because he didn't follow my conventional rules of what magic was (lame). Instead, he's pioneering a new way to look at what magic can be (I can't believe I just said that about David Blaine). The TED piece is a little long, but it's worth it to see how humble Blaine comes off and how dedicated he is to pushing his own limit. I admire this kind of crazy passion and believe it translates into any business. Or better yet - any quest.
(If you can't wait for it, Blaine shares his answer @ 19:38.)
sometimes more is more
NOTE TO CREATIVE SELF: Stay young at heart and make prototypes. Lots of them.
why hydra 9 is important
One question we get a lot about our talent farm is, "What the hell are you doing with them?" We think the better question is, "What are we NOT doing with them?"
I believe that a brand's future doesn't belong to marketers, it belongs to the people. Sure, this belief smells of bullshit because we've seen it a million times in a million blended mission statements. How Pixel Farm is different is we're practicing what we preach.
We are a people company.
Hydra 9 is our creative approach to staying true to this promise. With it, we empower a new generation of thinking people (9) from outside of advertising with the same opportunities that seasoned ad guys have to drive brands. We do this without all of the "rational" ad rules (heck, we hardly have any rules, except one, connect creativity to real people).
In this TED talk, child prodigy Adora Svitak says the world needs "childish" thinking: bold ideas, wild creativity and especially optimism. Kids' big dreams deserve high expectations, she says, starting with adults' willingness to learn from children as much as to teach. As you watch, just remove "adults" and insert "advertising shitbergs" and you'll start to see why Hydra 9 is important to us.
