- Posts tagged technology
- Explore technology on posterous
required viewing
The first thing we did together as a team was watch "The Pixel Story".
If you ask me, the most important part of getting to be a more creative shop, is to see that it is possible. The only thing magical about this kind of culture is the hard work and vision of a team who believes in where they're going - together. So I think this is a great place for our team to start this journey together, by watching pioneers go off on theirs.
One of my favorite lines from the documentary comes from John Lasseter when he talks about Pixar's success, "Technology challenges art, art inspires technology."
I couldn't agree more. In today's digital world, you need a balance of both. There is no way technology can drive without artistry, because at the end of the matrix, you're still talking to people. You've still got to captivate and connect before you can say anything signicant. And for art to think it could thrive without technology is beyond backyards. Unless you're happy showing your wares to an audience of 3.
But this relationship shouldn't be antagonistic to begin with. If they could play together, if they could build off each other, well, then we too can make our own magic.
