K.I.S.S. letter to self

Dear Ad Me,

try to remember nobody cares about your homage to some Korean flick or that you were inspired by the controlled chaos of a Hendrix riff. Here's a gentle dose of reality for ad creatives - people fucking hate ads.

So ask yourself next time you have an idea with 12 steps or a scavenger hunt, why would anyone want to work harder to understand something they hate? Just in case you're being delusional right now by listing Gold Lion examples in your head, the answer is they DON'T care. Only you care. And like your mom told you, you're one of a kind.

The best way to connect to people is to keep the message simple and hit at a gut level. Here are some cool examples from agencies all around the world @ adsoftheworld.com

Have a dbag-free week,
Consumer Me
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Tagged K.I.S.S. adsoftheworld.com simple idea

cleaver safety

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Hey, do you know what says "stop" really well? Yeah, that's right, a GIANT CLEAVER. The headline on the rail barrier billboard reads, "Don't be reckless. Stay Safe." I like how playful they were with their thinking. It reminds me we're all still kids at heart - kids who are afraid of GIANT CLEAVERS.

Advertising Agency: EURO RSCG Adwork Indonesia
Tagged EURO RSCG Adwork Indonesia fun giant cleaver simple idea

cool for about 8 to 10 seconds

UK agency DLKW recently launched code organ. Just type in a url and the code organ translates the site's body content into music... which is cool for approximately 8.5 seconds. Of course, this 8.5 seconds also made me search out their website, check out their goods and blog about them. All in all, a nice example of simple branded content.

Tagged DLKW branded content codeorgan.com simple idea

the most boring good idea ever

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The copy reads: "Don't throw away what can be used again. Even an old calendar becomes new again every 28 years. Start the new year with a resolution: recycle. Please don't waste this page. Remove it and hang it on your wall."

Agency: Euro RSCG, Milan, Italy

Tagged Euro RSCG recycling simple idea
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