New Lund Boats website!

Lundhomepage
This might look like a new website for Lund Boats. But it's more. If you peak beneath the photos, videos, copy, design and code, you'll see our people. It's Eva, Adam, Anthony, Weier, Mike, Backer, Sam, Laura, Will, Gillman, Brickner, Glenn, Scott, Michael, Tran, Travis, McMort, Hartono, James, Marilyn, as well as our clients, Tony and DIrk. Yes, a village raised this multi-functional baby. Not that we needed an entire village. To be honest, we could've built this site with half the people, but then we wouldn't have done it right and we wouldn't have done it together. Is the site perfect? Not yet. But it's pretty damn good. And best of all - it's just the beginning.

 

Congrats and thanks to everyone on the Lund Team. Well done.

Tagged Lund Boats culture new website

pacing ourselves

One of the biggest challenge for a small agency is pacing. How much can we push without burning out? We're doing a lot right now for a small shop. On top of a growing amount of projects, the President and Marketing Manager of Lund Boats are coming to town next week to see some of our idea babies. We're working through the holiday weekend to make sure we show them something worthy. I don't want to give anything away, but we're going to over deliver. Not because we have to, but because we want to.

Overworked
We're a stronger shop now than we were 6 months ago. Don't get me wrong, it wasn't all roses getting here. But what arose is a humble, hard working, smart and compassionate group of directors and an emerging core of amazing talent. Am I sure we made all the right calls? Hell no. Did we use our best judgement for the good of our people's future? Yes. A big part of pacing is knowing when to run hard and when to ease up. Hmm... sounds like an excuse for some good B-B-Q.

 

 

(Special thanks to friends who helped us get here.)

Tagged Lund Boats over deliver pacing summer

proud to announce our new partner

Lund-l-5

As you might know, we've been on a hunt for partners who share our sensibilities on building relationships with people who love their brands. In the realm of fishing boats, no brand has a more loyal and passionate fan base than Lund Boats. As their new creative partner, we're excited to help Lund connect to their fans and build on those relationships. We'll start with a new website and social reach. We're also looking forward to building Lund's voice across the digital realm in the form of branded content and more. On a personal note, I'm very proud of our team. They put their heart and soul into our pitch - and it showed. 
Tagged Lund Boats client culture partner sensibilities
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