- Posts tagged guerilla
- Explore guerilla on posterous
i see dead puddles
I work in marketing, or as my mom would say, "advertisings," so not too many ads surprise me. But this Greenpeace guerilla installation from Grey Beijing punched me in the face.
www.scaryideas.com/content/15007/
Floor stickers (designed to resemble puddles of water) were placed in Beijing’s commercial and tourist districts. When pedestrians pass by and look down, they see the reflection of a spooky ghost child scooping water from the dirty puddle and drinking it. The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. A website link is provided.
Chrysler... it's like I'm staring at a thirsty mini me.
During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period.
We're starting a weekly "this doesn't suck" gathering soon at PFI. These are always fun because sometimes they can spark something worth making. While at Periscope, these gatherings led to us to birth the beautiful monstrosity that is www.zangiefchronicles.com.
I'll be sharing the Greenpeace idea because it shows the impact of smart unexpected connections in the analytics, but more importantly, in the gut. It also doesn't suck. It apparently scares the shit out of you instead.
