K.I.S.S. letter to self
Dear Ad Me,
try to remember nobody cares about your homage to some Korean flick or that you were inspired by the controlled chaos of a Hendrix riff. Here's a gentle dose of reality for ad creatives - people fucking hate ads.
So ask yourself next time you have an idea with 12 steps or a scavenger hunt, why would anyone want to work harder to understand something they hate? Just in case you're being delusional right now by listing Gold Lion examples in your head, the answer is they DON'T care. Only you care. And like your mom told you, you're one of a kind.
The best way to connect to people is to keep the message simple and hit at a gut level. Here are some cool examples from agencies all around the world @ adsoftheworld.com
Have a dbag-free week,
Consumer Me
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