I'd eat Mike Tyson's children to get it.

Bunny_heaven_by_angrymikko
I've been in advertsing for, crap, a dozen years now. In those 4,380 days, I estimate I've been inspired by someone or something at least half of the time. Around 2,200 days, give or take a few hundred weeks.

In those same 12 years of my professional life, I've only managed to find that thing I'd eat Mike Tyson's children for 5 times. 5 fucking times. This thing doesn't even have a word. At least not one that's adequate in scope. Without a second thought, I'd trade 2,200 of my inspired days for 1 of those. That's how gratifying it tastes. Chrysler, inspiration feels like a B version of Groundhog's Day in comparison. 

So what's the secret to finding it, you ask? Heck if I know. If I did, don't you think I'd have more than 5? But I did notice one common trend to those 5 moments. Other people.

For me, inspiration can happen alone. But this elusive thing without a word, I've only found it with other people. With it, I did some of the best work of my career. Yet it was never about the work. If you don't know what I mean, don't worry. When you find it, it's undeniable. Like hitting a golf ball just right. But for your Peter Pan soul.

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