I recently got a new job as Chief Creative Officer of Pixel Farm Interactive. This is my shitberg-free journal on our people and our shop's evolution. With occasional braindoodles in-between.
We’re proud to be recognized as February's favorite Agency Blog by Michael Gass’ Fuel Linesblog. With a strong emphasis on Social Media, Michael’s blog focuses on fueling ad agencies with new business techniques and strategies. I enjoy following his content, so it's an honor to be recognized on his site. I'd like to say a sincere thanks to everyone who voted for us or went out to their social pages and helped us get even more votes. It meant a lot to this jaded ad guy.
Stay tuned, we have an exciting next couple of months coming up and we can't wait to share them with you. And thanks.
The Academy agrees, brands are a part of our lives. Congrats Logorama for winning an Oscar for Best Animated Short. In my own life, I identify a lot of my youth with brands like Star Wars and Legos, and in my teens, it was Reebok. In my adult life, I can't make it a day without Post-It Notes or various Apple products. I think where a brand connects, where it counts, there isn't a client or an ad agency there. It's just a person and a personal gut feeling why they love a brand. This feeling can't be artificially created. People see through that shit. The more social our world becomes, the more authentic relationships between people and companies need to be. Wouldn't you like to see a world where people have more creative imput into marketing? I sure would. Advertising would suck less.
I know it's weird to hear an ad guy say this, but sometimes we get in the way. The world is different now. We don't need to guard the gate of branded experiences all the time. The people can handle it. As part of our exploration into this thought, we're proudly launching a showcase site for people who love brands. The site will feature writers, photographers, directors, musicians, and creatives of all kinds who want to promote their brand love in an authentic way. Want to be a part of the movement? For more details, check out peoplelovebrands.com.
Pass the info along to your creative friends. Thanks!
Shame on you, Columbia Pictures. Since Gigli and Ghost Rider didn't do enough harm to our cultural sensibilities, you went a step further and cashed in on a pop culture icon. I bet you their angle is "introduce a new generation to good role models." Or in shitberg-free translation, "Cha-ching." And shame on you, Jackie Chan. You're better than this. But you'll never be better than Pat Morita as Miyagi.
Hi friends, thanks for subscribing to beginnercco! You guys obviously have some weird tastes. But regardless, we owe you a high five and an alcoholic beverage of some kind. We also wanted to let you know that beginnercco is up for agency blog of the month @ fuel lines. It's a very close race, but we have a shot. Woot! So if you enjoy our insights, rants and occasional worm eating, then please cast your vote here.
It's easy to be cynical. Hate has always been a downhill sport. It's harder to believe in something yet unseen and run toward it with (what seems like) reckless abandon. But time and time again, I've seen proof that impossible is just another imagining and a house united can surprise the world.
It's been a good week for our shop. We got some new projects, some good work approved, and some new people and partnerships to build on. Rich H. and I are headed down to Ft. Myers, FL this weekend to shoot the Twins players for Target Field graphics. I had a chance to see what our animation group and music group have been doing for the stadium, and the work is fantastic. Speaking of fantastic, here's hoping you enjoy these segways more than that one. Happy Friday.
Of course, I'm partial. Our interns are halfway through their creative boot camp. What a better way to show their progress than with charts and graphs!
Hey, do you know what says "stop" really well? Yeah, that's right, a GIANT CLEAVER. The headline on the rail barrier billboard reads, "Don't be reckless. Stay Safe." I like how playful they were with their thinking. It reminds me we're all still kids at heart - kids who are afraid of GIANT CLEAVERS.
UK agency DLKW recently launched code organ. Just type in a url and the code organ translates the site's body content into music... which is cool for approximately 8.5 seconds. Of course, this 8.5 seconds also made me search out their website, check out their goods and blog about them. All in all, a nice example of simple branded content.
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